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| Name | Lifetime Value of a Customer vs. Customer Acquisition Cost |
| Video Uploader | Video From Edspira |
| Upload Date | This Video Uploaded At 18-11-2018 19:00:00 |
| Video Discription | This video shows how to calculate and compare the lifetime value of a customer and the customer acquisition cost. The lifetime value of a customer and the customer acquisition cost should be calculated to assess whether a company's business model (or a particular product) is sustainable. If the customer acquisition cost exceeds the lifetime value of a customer, this suggests that it is too expensive for the company to acquire customers and that the company will ultimately lose money (unless something changes). A good ratio of the lifetime value of a customer to the customer acquisition cost is at least three to one, since it must be remembered that the company needs to cover non-customer-acquisition costs as well to remain in business. — Edspira is the creation of Michael McLaughlin, an award-winning professor who went from teenage homelessness to a PhD. Edspira’s mission is to make a high-quality business education accessible to all people. — SUBSCRIBE FOR A FREE 53-PAGE GUIDE TO THE FINANCIAL STATEMENTS, PLUS: • A 23-PAGE GUIDE TO MANAGERIAL ACCOUNTING • A 44-PAGE GUIDE TO U.S. TAXATION • A 75-PAGE GUIDE TO FINANCIAL STATEMENT ANALYSIS • MANY MORE FREE PDF GUIDES * http://eepurl.com/dIaa5z — GET CERTIFIED IN FINANCIAL STATEMENT ANALYSIS, IFRS 16, AND ASSET-LIABILITY MANAGEMENT * https://edspira.thinkific.com — LISTEN TO THE SCHEME PODCAST * Apple Podcasts: https://podcasts.apple.com/us/podcast/scheme/id1522352725 * Spotify: https://open.spotify.com/show/4WaNTqVFxISHlgcSWNT1kc * Website: https://www.edspira.com/podcast-2/ — GET TAX TIPS ON TIKTOK * https://www.tiktok.com/@prof_mclaughlin — ACCESS INDEX OF VIDEOS * https://www.edspira.com/index — CONNECT WITH EDSPIRA * Facebook: https://www.facebook.com/Edspira * Instagram: https://www.instagram.com/edspiradotcom * LinkedIn: https://www.linkedin.com/company/edspira — CONNECT WITH MICHAEL * Twitter: https://www.twitter.com/Prof_McLaughlin * LinkedIn: https://www.linkedin.com/in/prof-michael-mclaughlin — ABOUT EDSPIRA AND ITS CREATOR * https://www.edspira.com/about/ |
| Category | Education |
| Tags | lifetime value of a customer | customer lifetime value | clv | ltv | cac | customer aquisition cost | cost to aquire a customer | accounting | finance |
