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| Name | Tom Burke - E3G - Can we safeguard a future that we can’t imagine - BBC Sounds |
| Video Uploader | Video From Tom Burke |
| Upload Date | This Video Uploaded At 04-08-2022 15:11:49 |
| Video Discription | I think that events have now validated the science in the public mind. So, we are not talking about raising awareness so much as giving people a sense that they can do something about the problem. My strong sense is that what is missing in all levels in society is the right kind of leadership to take that awareness and anxiety and turn it into something that human beings are really good at which it is pursuing opportunities. We know that if we base decision making on emotions then you get into all kinds of trouble. But if you try to do things without considering people's feelings then nothing happens. So, it is about finding the right way to mobilize people’s feelings. What is important about this approach and this way of thinking, is that it is really connecting climate change to things that people can visualize. For most people what they can see is a far more important motivator than the numbers or the ideas that they hear. I think that all ideas have some sort of influence over decision makers, but whether they turn into outcomes that actually make a difference in the world is a much more intricate, complex and difficult transition. In a lot of ways our politicians have become far less representative than they used to be. They are now far more like a marketing group, they offer sets of policies that they think voters might find attractive. So, I think it is important to think about how you get the political processes to translate those policy ideas into outcomes. A key theme that has come up several times in this conversation is that things people do together that make them 'feel' and motivate them, and one of the really important things that we do together is vote. There are two things that probably influence boards of directors the most. Firstly, if they are a public facing business with customers, like an airline, then they care about what their customers care about. Secondly, if they are a non-public facing businesses, like fossil fuel companies or mining companies, interestingly they care most about what their own staff think. That is enormously important to those sorts of companies, because they run not just on capital but also on talent. And what we have seen over the last twenty years as ESG investing has grown is just how important it is to be on the right side of important issues in order to recruit talent into those companies. I think that the particular contribution that art can make to an issue like climate change is that is can throw a loop around the future and bring it into the present, in all those different forms that arts of all kinds can do. What is significant about climate change is that solving this problem is like a giant opera, there are an enormous number of parts on the stage, and nobody has written the libretto, we have all got a part to play. I think art installations and immersive experiences are part of the solution, but they are not 'the' solution. I think that the five most powerful words in any language are “can" "you" "help" "me" "with…”, and I think that is the thing we have got to mobilize if we are going to solve this problem, and that applies to all levels, and to all the different actors around the world. If people are asked to help to solve a problem then their reflex is to say “yes”. |
| Category | People & Blogs |
| Tags | Tom Burke | E3G | BBC Sounds | BBC Radio | Climate | climate change | climate action | art | immersive experience | imagination | mobilization | climate policy | politics | policy | politicians | leadership | awareness | opportunity | climate science | climate data | emotion | connection | influence | motivation | decision makers | transition | ideas | outcomes | action | voting | customers | staff | capital | talent | investment | future | problem solving |
