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| Name | What It Takes to Sell Professional Services |
| Video Uploader | Video From WellesleyHillsGroup |
| Upload Date | This Video Uploaded At 09-04-2010 10:32:39 |
| Video Discription | John Doerr, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder of RainToday.com, speaks on the key to rainmaking performance excellence in professional services. Wellesley Hills Group has been renowned for its RAIN Selling system, a step-by-step process for professional services business development success. Here, John speaks about "hustle, passion, and intensity" or "HPI" as he calls it, a concept crucial for sales success. Wellesley Hills Group regularly tests the "HPI temperature" of their clients through its Rainmaker Assessment Instrument, validated by researchers at Harvard University. |
| Category | Education |
| Tags | marketing | branding | selling | rainmaking | business development | professional services | wellesley hills group | strategy | growth | increasing revenue | brand strategy | sales coaching | sales training | lead generation | mike schultz | john doerr |
