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| Name | Visual Rhetoric: lesson and activity |
| Video Uploader | Video From TolentinoTeaching (Resources for English Teachers) |
| Upload Date | This Video Uploaded At 23-12-2021 14:19:02 |
| Video Discription | Rhetoric is the art of persuasion. And whether you realize it or not, rhetoric is everywhere. As I speak now, I am attempting to sound logical and knowledgeable so that you will listen. I even add these cool drawings to not only catch your attention, but to make you think that my message is engaging and something you should listen to. I could even show a picture of pizza to try and persuade you to stop looking at your phone, and to look at the delicious pizza. So This leads to my next point. Rhetoric--or the art of persuasion--is not just textual, or verbal, but visual. In fact, advertisers use visual rhetoric all the time.. From the shape of a bottle, to the images that surround a product--advertisers use visuals to persuade you to buy things. However, visual rhetoric can also be used to combat certain messages or narratives, such as this advertisement designed to educate people on the link between sugary drinks and obesity. Your main tools for analyzing rhetoric are ethos, pathos, and logos. And if you want an in-depth explanation of those appeals, click on the link given at the end of this video. As a quick reminder, ethos is an appeal to credibility or trust Pathos is an appeal to emotions And logos is an appeal to logic Every argument or form of rhetoric, caters to one of--or a combination of--these appeals. For example, this piece of visual rhetoric caters to all three appeals. The visual of rotten teeth and wrinkles elicits feelings of disgust or fear. Fear of what could happen if you continued smoking. This feeling you get, is an appeal to pathos--or a person’s emotions. The message, “when you smoke, it shows” is an appeal to logic. It follows a simple formula: If you do this, then something bad will happen. This reference appeals to a person who values logic. And the reference to “health canada” is an appeal to ethos. This visual is part of governmental initiative--and there is a website where you can get more info. This message, therefore, seems like it has some credibility to it. Learning how to analyze visual messages is an important step in becoming a critical thinker. Your mission is to analyze the following examples of visual rhetoric, and give an explanation of which rhetorical appeals are being used. Is the visual appealing to your sense of ethos, pathos and/or logos. 👉Blog and Website: https://briantolentino.com 👉Tolentino Teaching Merch: https://www.etsy.com/shop/TolentinoTeaching?ref=profile_header 🔔 SUBSCRIBE for more for online teaching resources: https://www.youtube.com/channel/UCxVnC3TU90xGfwGGJj--dHA?view_as=subscriber 🎥 WANT TO CREATE VIDEOS LIKE THESE? This is the software I use: https://www.awin1.com/cread.php?awinmid=18708&awinaffid=844903&p= 👨💻 LET'S CONNECT Instagram: https://www.instagram.com/tolentinoteaching/ Twitter: https://twitter.com/TolentinoTeach Facebook ELA Group: https://www.facebook.com/groups/241115104094311 👉My FAVORITE books on writing: The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century by Steven Pinker: https://amzn.to/38m0FWm How to Argue with a Cat by Jay Hendrichs: https://amzn.to/2MWQXCs The Elements of Style Fourth Edition: https://amzn.to/2MZeent On Writing Well by William Zinsser: https://amzn.to/30ouPnJ **Disclaimer: Tolentino Teaching is a participant in the Amazon Services LLC Associates Program and AWIN, affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com and http://paidforadvertising.com/ |
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