Yamaha Motor Europe N.V.

#Yamaha Motor Europe had the honour of awarding the Ashbury Golf Resort as the 2024 Golf Facility of the Year and it’s really been a pleasure for us to award them during a short ceremony at their golf and leisure complex in Devon. In recognition of their excellent effort, Roland-Jan Schippers, Business Lead LLV Sales at Yamaha Motor Europe, presented Steven Harris, the resort’s Operations Director, with the trophy and a WaveRunner Safari experience for the golf court team: a marine outdoor adventure, utilising Yamaha Personal Water Craft, exploring the Cornish coast. He concluded saying: “The Ashbury Golf Resort is a superb example of the dedication that is required to produce a great golfing experience at a large-scale destination. The partnership between Yamaha Motor Europe and Ashbury is very strong and we are delighted that they appreciate the benefits that our golf cars bring to their operations. The build quality inherent in Yamaha golf cars is evidenced by the fact that some of Ashbury’s vehicles are over 25-years old and still going strong! This clearly demonstrates that a well-maintained fleet can bring significant benefits, not just to Ashbury, but to any golf operation. The all-round quality of build and components used, results in the lowest cost of ownership of any manufacturer, something the team at Ashbury clearly appreciate. The Ashbury Golf Resort provides a superior customer experience; the same ethos that we at Yamaha have at the core of our operations. We appreciate their loyalty, their commitment to the Yamaha brand and our excellent business partnership. They are deserved winners of this award.”

On the 6th of May, #Yamaha Motor Europe had the honor of awarding the Green Eagle Golf Course in Germany with a full year’s use of a Drive² Lithium-Ion golf car, equipped with our YamaTrack® GPS system, as winner of the Golfer’s Choice Rankings 2024 “Best Facilities” category. This prize grants the golf course usage of the vehicle from May 2024 to May 2025. The aim of the collaboration with Leading Courses is to demonstrate Yamaha’s commitment to developing best-in-class golf facilities across Europe. By aligning our leading products with the best courses in the region, we want to be recognized as the brand of choice for premium golf cars. Ton van Geenhuizen, Division Manager for RVPP: “The partnership with Leading Courses allows us to align our premium products with Europe’s best golf courses as seen through the eyes of the golfers themselves. As a truly customer-centric brand, the fact that Leading Courses makes golfers the heart of its offering is very important to us.” Congratulations again to Green Eagle Golf Course for winning this prestigious award. We look forward to seeing how the Yamaha Drive² Lithium-Ion elevates your golfing experience. Roland-Jan Schippers

Our time in La Spezia was made extra special by the great company of colleagues, journalists, influencers, and our distributors who we welcomed for a marine experience, showcasing the power and unmatched performance of our 350hp V6 outboard engine. Thank you to all our valued partners and collaborators from across Europe who help share our message. #Yamaha350hpV6 #YamahaOnTheWater #RevsYourHeart #350hpV6

The Yamaha Motor Europe Group President and CEO Olivier PREVOST took part at one of the stages of Giro-E, the exciting and unique eBike experience staged alongside the world-famous Giro d’Italia, along with other senior managers to support the Yamaha team’s effort on the challenging course. The Yamaha Giro-E team is formed of around 75 YME group colleagues from Austria, Benelux, Finland, France, Germany, Italy, Poland, Portugal, Scandinavia, Spain, Turkey and the UK. They are contesting the individual stages of the event in groups on the premium Wabash RT eBike. “Yamaha is proud to actively contribute to creating public awareness of the Giro-E and what it represents. Our journey began 30 years ago when Yamaha introduced the world’s first Power Assist System bicycle. As a pioneer in the eBike industry it is an honour for us to be the only Giro-E team competing with our own staff and own bicycle technology. It will be a perfect way to foster the sense of camaraderie and experience Kando ourselves on the Wabash RT. I’m excited to be part of this Yamaha Team!” - Olivier Prévost #WabashRT #GiroE #YamahaGiroE #eBike

Last week #Yamaha met with its European Distributors and journalists to present and test ride the iconic #XSR900GP in the beautiful Ericeira, Portugal. The Sport Heritage model made riders enjoy an unforgettable experience in the landscapes of the Portuguese town and the famous Estoril circuit. Racing heritage and cutting-edge technology combined.

The qualifiers for the 11th edition of the Yamaha Motor European Technician Grand Prix (ETGP) begin on April 30th. The ETGP is one of the most prestigious awards in the industry and is hosted at Yamaha Motor Europe’s HQ in Amsterdam. Run by the Yamaha Motor Academy, this intensive two-day competition challenges the technical knowledge and practical skills of national competition winners from #Yamaha distributors across Europe. The European Technician Grand Prix will take place in March 2025 at Yamaha Motor Europe’s headquarters in Amsterdam. Only one of the top technicians will be awarded as the winner. The top three finishers, will have the unique opportunity to compete in the World Technician Grand Prix at Yamaha Motor Co., Ltd. headquarters in Iwata, Japan in October 2025.

“The best thing about my job is being part of the #Yamaha family. The teamwork and dedication enable us to create products that customers love to use.” says Vincent van der Voort, Senior Product Planner Smart Powered Vehicles at Yamaha Motor Europe. Learn more about how Yamaha products have always been part of Vincent's life: https://lnkd.in/dAvF8d5D

#Yamaha Motor Europe and Quaddy SRL are celebrating a decade of successful collaboration with an expansion that's set to revolutionize the lightweight commercial vehicle market: introducing the UMQ series - a new line of commercial Lightweight Vehicles, now homologated for public road use across Europe. The UMQ comes in two models: the UMQ-L (Quadricycle) and UMQ-T (Tractor), each tailored to meet specific regulatory and application needs. Thanks to Quaddy SRL's expertise, the Yamaha UMX AC is transformed into a road-legal vehicle, ready to navigate public roads, camping grounds, and more. This partnership underscores Yamaha's dedication to innovation and customer-focused solutions in electric commercial vehicles. With Quaddy's homologation prowess and Yamaha's manufacturing excellence, the UMQ is poised to set new standards in quality and sustainability. Reliability Takes To The Road: https://lnkd.in/dztW9s4r

Yamaha Motor Europe is thrilled to share that our 2024 MT-09 and 2023 XMAX 300 models have been honoured with the "Red Dot Award: Product Design 2024." This marks a significant milestone as we celebrate the 13th consecutive year of Red Dot recognition since 2012. The MT-09, now in its fourth generation, continues to redefine the joy of riding with its rider-centric design and intuitive technology. Meanwhile, the XMAX 300 stands as Europe's preferred city commuter, evolving into a global model that balances dynamism with practicality. These models represent Yamaha's commitment to excellence and resonate with our philosophy of creating a deep connection between rider and machine. #RedDotAward #Innovation

We're proud to announce that #Yamaha Motor Europe have been given the award of ISO 20121 certification for sustainable event management for the FIM Yamaha R3 bLU cRU World Cup and Yamaha’s Racing Hospitality operation in the FIM Superbike World Championship. ISO 20121 is an International Standards Organisation beacon for sustainable event management which guides organisations to seamlessly integrate sustainability into every facet of their event planning and execution. Taking into consideration social, economic, and environmental impacts, the standard encourages practices which are more ethical, eco-friendly, and socially conscious, reducing the environmental impact of events.