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| Name | How to Sell a Supplement Brand | Mike McCandless | PricePlow Ep. 106 |
| Video Uploader | Video From PricePlow |
| Upload Date | This Video Uploaded At 04-08-2023 10:24:58 |
| Video Discription | https://blog.priceplow.com/podcast/mike-mccandless-106 Mike McCandless is best known for his founding of Scivation, the sports supplement company that upended the entire industry with their Xtend BCAA formula. It was sold to Nutrabolt (Cellucor) in early 2017, but Mike's also built and sold a few other businesses, starting with 1Fast400 and Bulk Nutrition, but also Ketologic and FBOMB. Mike's been listening to the podcast and has a lot to say -- especially for those brands who are intrested in becoming a transactable business entity that can be SOLD. Supporting this is likely the next wave of his life, but PricePlow's Mike still thinks he's got the energy for ONE more big 'go' at it! If you want to hear the story of Scivation selling to Nutrabolt, and Mike's take on a lot of the brands out there right now, as well as some of Mike's crazy stories from his trips to China, then strap in -- this is a fun one!! (0:00) – Introductions (2:00) – Mike’s origin story and synopsis of sales (4:45) – What is 1Fast400?! Flashback to the Bodybuilding.com Forums (8:00) – Prohormones and Ephedra: The OG Industry Seed Funding in the 2000s (15:00) – The hidden lesson from Bulk Nutrition (16:45) – Question: Why not continue down this path to success? (18:25) – Answer: A counterfeit lawsuit takes down Mike’s retailers (21:00) – Scivation and Branched-Chain Amino Acids (22:30) – The Start of Scivation Xtend (25:15) – Knowing everyone through online retail but trying to start a brand (26:00) – Enter Marc Lobliner, Exit Marc Lobliner (27:30) – Chris Lockwood and the Reflavoringg / Reformulation (30:00) – Beware of “Built to Sell”? (33:30) – 2012: Nutrabolt’s First Acquisition Offer (34:45) – CEO is a Very Overused Term – Getting a Real CEO (37:00) – What changes did the private equity group force? (41:00) – “It’s Just Widgets” (42:00) – Sidebar to Scivation Flexatril (42:00) – Sidebar to Scivation Flexatril (43:45) – The team you start with is almost never the team you end with (46:00) – Gamechanger: Bringing competent staff to GNC (47:45) – Going Pro: Raising Xtend’s Price and Doubling Sales (49:30) – Mike’s real reason for Xtend’s success (55:00) – Winning in retail: Commentary on Vitamin Shoppe Episode #105 (59:30) – Driving Traffic to a Retailer: Can Mike still hang? (1:05:30) – “Supplement Brands” Aren’t Brands... 1:06:00 – Why Nutrabolt Bought Scivation (Xtend really) 1:07:00 – How the Scivation / Xtend sale happened 1:09:45 – What key things did Scivation do to become worth this much? 1:12:30 – Leaving something on the table for the next guy 1:16:00 – Don’t “Over-SKU” – Brands doing too much can’t get sold 1:20:15 – Mike sees the deals, tons of brands are crushing it 1:22:30 – The dumb rule of private equity 1:24:00 – Mike’s Post-Scivation Project: The McCandless Collection 1:25:30 – What’s Next for Mike? 1:29:15 – Mike’s China Stories, Mike and Ben’s 2016 Forum Interaction 1:36:30 – Any lessons from the sales of the keto brands? 1:42:30 – Being out of Sports Nutrition: Mike’s Soul Cleanse 1:44:30 – Bulk Nutrition Dominates The 2006 Arnold 1:46:45 – Is Mike REALLY Too Old? Does he have one more big go at it? 1:49:00 – Mike’s biggest mistake post-Scivation 1:51:45 – Giving back to the Scivation staff 1:58:30 – Tears shed. The moment it happens. Subscribe to the PricePlow Podcast: https://blog.priceplow.com/podcast You can now find Scivation Xtend as Xtend Original: https://www.priceplow.com/xtend/original Our latest on social media: https://www.priceplow.com/social?ic=5 |
| Category | Education |
| Tags | mike mccandless | supplement ceo | supplement industry | how to sell a company | how to sell a brand | how to sell a supplement company | supplement company for sale | supplement brand for sale | buy supplement brand | nutrabolt | scivation | xtend | scivation xtend | cellucor | doss cunningham | mike dimaggio | fbomb | ketologic | 1fast400 | bulk nutrition | mike mccandless north carolina | mccandless | mike mccandless entrepreneur | entrepreneur | innovator operator |
