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| Name | New Balance CEO talks athletic shoe technology, growing the brand, and leadership |
| Video Uploader | Video From Yahoo Finance |
| Upload Date | This Video Uploaded At 11-04-2024 10:00:06 |
| Video Discription | Joe Preston, CEO and president of New Balance, isn't resting on the brand's laurels and the success from the multiyear highs of demand for retro kicks. To take New Balance to the next level and compete with Nike (NKE) and Adidas (ADDYY), Preston is betting it all on innovative materials. Under Preston's leadership, New Balance has already outpaced Nike, (NKE) Adidas, (ADDYY), and Puma (PUM.DE) when it comes to revenue growth, with a 23% increase from 2022 to 2023. Preston, a New Balance veteran, began his career at the brand in 1995 and took the helm in 2018. For nearly thirty years, he's seen the company evolve from the maker of the “dad shoe” to everyone’s shoe. It has put him in a unique position to both understand the consumer’s wants and lead the brand's next evolution. "They're looking for new. They're looking for fresh. They're looking for authenticity. Those are all elements that we're trying to deliver and present to them," Preston said. Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of combining innovative technology, materials, and design are all part of his bid to create the next big "it" performance shoe. Lead This Way is an interview series that features frank conversations with today’s leaders. The series gives consumers and investors an inside look into the innovative thinking and diverse life experiences of some of the biggest players in business to find out how they lead through change and how they define success for themselves and their organizations. #youtube #news #running About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. - Get the latest news and data at finance.yahoo.com - Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO) - Follow Yahoo Finance on social: X: http://twitter.com/YahooFinance Instagram: https://www.instagram.com/yahoofinance/?hl=en TikTok: https://www.tiktok.com/@yahoofinance?lang=en Facebook: https://www.facebook.com/yahoofinance/ LinkedIn: https://www.linkedin.com/company/yahoo-finance |
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