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| Name | Category Management Tips - What is Category Management? - MBM's One Minute Videos | Sticky learning. |
| Video Uploader | Video From MBM - World's Stickiest Learning |
| Upload Date | This Video Uploaded At 24-05-2016 10:11:14 |
| Video Discription | https://www.makingbusinessmatter.co.uk/category-management-ultimate-guide/ What is Category Management? In the next 60 seconds I’ll explain. My name is Darren and you’re at the home of Sticky Learning – MBM – Trainers to the UK Grocery Industry and experts in Category Manager Training. The definition, as cited by the Category Management association is,…’Trading partners collaborating to determine the point of optimisation in pricing, promotion, shelving, and assortment to maximize profitability and shopper satisfaction’. Successful Category Management draws on the latest industry trends, leverages available data and looks to identify opportunities and deliver recommendations. The key difference with Category Management and Marketing is often seen as an analytical. Category Management is about understanding data to drive change and by contrast shopper marketing is more about understanding emotions or motivations. In essence what is category management – The ability to identify category opportunities, land those category opportunities, and do this frequently and with large scale opportunities. Click the link below for the only CPD accredited Category Management training course and let us show you what is category management. https://www.makingbusinessmatter.co.uk/training/category-management-training/ |
| Category | Education |
| Tags | tips and tricks | Category management | trading partners | training | one minute videos | promotion | UK Grocery Industry | category management | pricing | profitability | drive change | educational video | Groceries supply | industry trends | shopper satisfaction | shelving | cat man |
