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| Name | Why did Parle sell 👍🏻ThumsUp to Coke? Nostalgia & Marketing Strategies of Parle Ft.Krishnarao Buddha |
| Video Uploader | Video From Raw Talks With VK |
| Upload Date | This Video Uploaded At 14-06-2024 09:20:50 |
| Video Discription | Intrested in HashPro's DMX Program? Fill in the form - https://forms.gle/5bDhzzEk5SohLPP78 Our Team shall get in touch with you. In this episode of Raw Talks, we take a delightful journey into the past with Krishnarao Buddha, the marketing boss at Parle Products. From the beloved Parle-G biscuits to the rich, chocolaty Melody, Krishnarao shares the fascinating stories behind these iconic treats. Have you ever wondered about the mystery of the Parle-G girl? Or why Melody is so chocolaty? Get ready to uncover these secrets and more as we dive deep into Parle's rich history and marketing genius. Parle-G, the Biscuit That Defined Generations: Discover the intriguing story behind Parle-G's name and why this biscuit has been a household favorite for decades. Krishnarao explains how Parle-G has remained affordable and accessible to everyone, maintaining its position as a staple snack in Indian households. Exploring New Horizons in FMCG: Beyond the nostalgia, Krishnarao delves into the dynamic world of Fast Moving Consumer Goods (FMCG). Discover how Parle decides on new products, such as the inspiration behind Kismi toffees. Learn about the rigorous process and market research that go into developing new treats that capture the hearts of consumers. Competition and Market Strategies: How does Parle stay ahead of its competitors like Britannia? Krishnarao reveals the secrets behind Parle’s competitive edge, from innovative marketing tactics to strategic product placements in grocery stores. Parle vs Britannia - The Grocery Store War: Get an insider’s view of the intense rivalry between Parle and Britannia. Who's really winning in the grocery aisles? Krishnarao provides an in-depth analysis of this competition and what it means for consumers. Product Patents and Processes: Discover the intricacies of product development, patents, and the processes that ensure Parle’s products maintain their unique quality and appeal. This segment sheds light on the behind-the-scenes efforts that keep Parle at the forefront of the industry. Virality Traits in Marketing: What makes a product or ad go viral? Krishnarao shares the key traits and strategies that drive virality in the marketing world, offering valuable lessons for marketers and business enthusiasts alike. This episode is more than just a trip down memory lane; it’s a masterclass in FMCG and D2C marketing. Packed with fun facts, surprising truths, and expert insights, this episode is a must-watch for anyone interested in the food industry, marketing, and consumer behavior. ~ What We Discussed - 00:00 - Introduction 03:18 - Best Marketing Campaign 05:18 - Story of Kaccha Mango Bite 11:14 - All Out Ad 12:18 - Who is the Parle girl 12:56 - Your Telugu Is Classy Sir😅 14:05 - How was the name Monaco Fixed 15:30 - Why Parle G? 17:13 - Rola Cola Tweets & Retweets 22:12 - The Brand Competition 27:42 - Brand Acceptance Then Vs Now 29:58 - AD Man of India 34:57 - Do we have Patents for Biscuit Recipes? 37:28 - Coca Cola & Bisleri Case 43:02 - Evil Marketing Strategies 47:03 - Orange Flavoured Biscuit Case 48:04 - Mango added as an ingredient 49:21 - Is Parle adding anything to People's Life? 55:19 - Digestive Parle Biscuits Case Study 01:02:34 - Profit on each biscuit packet? 01:06:36 - Selling it to a Retailer 01:07:49 - How was Krack Jack Created 01:12:30 - What does it take to stop production of a launched product? 01:17:26 - Journey with Parle!? 01:20:02 - Views on Indian Audience 01:22:28 - Distribution Pattern & Revenue Benefits 01:27:54 - How to build a Big Brand? 01:29:09 - How can we make something Viral? 01:32:25 - Quotation for Parle Ads in IPL 01:34:20 - Why can't we increase the Parle G price? 01:36:56 - Mistakes to avoid in Ads 01:38:29 - Learnings & Takeaways . #telugupodcast #businesspodcast #rawtalks Why Telugu Podcast ? I am dedicated to providing informative and educational content to my audience on YouTube through the 1st Ever Telugu Podcast Channel. My goal through these podcast is to give a deeper understanding and exposure to various topics that can be beneficial for my audience. I believe in making this knowledge accessible to our Telugu community. I aim to empower and educate them by providing them with the same level of information and resources as anyone else. Join me in this journey of learning, growing and empowering ourselves and our community. . Connect with me - Instagram: https://www.instagram.com/thevamshikurapati/ Website: https://rawtalks.in/ LinkedIn: https://www.linkedin.com/in/thevamshikurapati/ Twitter: https://twitter.com/vamshikurapatik/ Facebook: https://www.facebook.com/vamshikumarkurapati/ Email: [email protected] Spotify: https://podcasters.spotify.com/pod/show/vamshi-kurapati YouTube - https://www.youtube.com/@telugupodcastrtvkclips |
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| Tags | Vamshi Kurapati | vamshikurapati | telugu creator | telugu podcast | entrepreneurship podcast | business podcast | business ideas | telugu business podcast | raw talks | vk podcast | raw podcast | raw talks with vk | vamshi kurapati podcast | Raw Talks With VK | telugu political podcast | vamshi kurapati | VK podcast | telugu buiness podcast | podcasts in telugu | telugu interviews latest | tollywood podcast | best podcasts to listen in telugu | fmcg podcast | parle | parle g | parle vs Britannia |
