Is Manufacturing Adult Toys Legal in India ? | Adult Toys Business in India
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Is Manufacturing Adult Toys Legal in India ? | Adult Toys Business in India |
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Video From BILLIONPREET: Business Growth |
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This Video Uploaded At 13-06-2024 13:00:06 |
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About Industry:
India’s sexual wellness industry was estimated to grow to Rs 8,700 crore by 2020. In 2018, its market size stood at $227.8 million as compared to the global $22 billion.
India is the land of Kamasutra and it shows — its population is growing faster than that of China’s. From the outside, we may appear to be a society that puts conservative values and notions of purity on a pedestal, but once the doors closed and the lights go off, it’s a whole different ball game.
One would generally expect the big metropolitan cities of India to be the ones with the majority share of interest in sex toys. But here’s a shock for Sharma ji — the break-up of the business of one such venture, ThatsPersonal, stands at 48 per cent for tier-I cities, 40 per cent for tier-II cities and 12 per cent for tier-III cities.
Taking the rallying call for a self-reliant India quite literally, India’s adult toys industry has chosen to truly go ‘vocal for local’ by announcing a new line of ‘Made in India’ sex toys. Raj Armani’s IMBesharam will launch male and female masturbators, cheekily named ‘Samaaj’ and ‘Sanskaar’ respectively (the founder says “f*** Samaaj and f*** Sanskaar”), by December this year.
Thatspersonal, IMBesharam, Lovetreats, ItspleaZure, Shycart, Privy Pleasures and Kinkpin are leading players in the Indian sex toy industry. However, most of India’s sex toys are imported — a major chunk of which are manufactured in China, which accounts for nearly 70 per cent of all sex toys manufactured in the world, according to a Mint report.
Who is buying sex toys ?
Initially, the market was heavily dominated by male customers — Divya Chauhan’s ItspleaZure recorded men accounting for 75 per cent of the traffic and almost 85-90 per cent of the transactions, but tides are changing. An increase in demand from women is making the ratio slowly inch towards 50:50. Another interesting fact is that many men are buying sex toys for women. While that is not the case in tier I and tier II cities, it holds true for tier III and IV cities — customers of these cities have cart sizes three times bigger than those in big cities.
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