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| Name | Have you been fooled by greenwashing? | Maria Soxbo | TEDxGöteborg |
| Video Uploader | Video From TEDx Talks |
| Upload Date | This Video Uploaded At 09-12-2022 12:08:01 |
| Video Discription | Are companies going green, or are they just selling you the idea of green practices while ignoring sustainability? Greenwashing is a type of advertising in which PR and marketing are used to mislead consumers into believing that an organization's products, goals, and policies are environmentally friendly. How can we protect ourselves and the environment from this kind of dishonesty? In this TEDx talk, Maria Soxbo sheds light on false advertising, immoral practices, and the unethical presentations of so-called ''green'' companies. With this knowledge, we can learn how to spot misleading marketing and make better sustainable choices. Maria Soxbo is a Swedish journalist, greenfluencer, and published author focusing on sustainability. She co-founded Klimatklubben (Climate Club), a non-profit association that engages tens of thousands of people for the climate. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx |
| Category | Nonprofits & Activism |
| Tags | Advertising | English | Environment | Global Issues | Green | Marketing | TEDxTalks | [TEDxEID:38560] |
