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| Name | The $75 million problem with Elon Musk's 'X': Advertisers 'will not come back,' MNTN CEO |
| Video Uploader | Video From Yahoo Finance |
| Upload Date | This Video Uploaded At 05-12-2023 15:42:57 |
| Video Discription | It has been six months since Linda Yaccarino has taken the helm at X, the social media app formerly known as Twitter. The company could lose up to $75 million in ad revenue following owner Elon Musk’s endorsement of antisemitic comments, according to The New York Times. Mark Douglas, MNTN CEO joins Yahoo Finance Live to weigh in on what loss of ad revenue could mean for the social media app—and the overall terrain of social media advertising for brands. Douglas notes that the big advertising dollars are not going to X, stating that “the crumbs that are leftover” generally are what is allocated to X. Douglas also points out that the "performance advertisers can't count on X, because the platform doesn't have the features that Google and Meta have." Douglas does not expect these advertisers to return to the platform and suggests the best way for X to pivot is to “attract users that performance advertisers want.” #youtube #ElonMusk #stockmarket About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. - Get the latest news and data at finance.yahoo.com - Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO) - Follow Yahoo Finance on social: X: http://twitter.com/YahooFinance Instagram: https://www.instagram.com/yahoofinance/?hl=en TikTok: https://www.tiktok.com/@yahoofinance?lang=en Facebook: https://www.facebook.com/yahoofinance/ LinkedIn: https://www.linkedin.com/company/yahoo-finance |
| Category | News & Politics |
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