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| Name | Distribution (Place) Decisions |
| Video Uploader | Video From tutor2u |
| Upload Date | This Video Uploaded At 28-10-2019 08:51:55 |
| Video Discription | This video explains the main factors that influence how a business organises the distribution of products. #alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel VIDEO CHAPTERS 00:00 Introduction 00:15 Elements of the 7Ps 00:36 What is distribution 00:57 Key distribution questions 02:27 What is a distribution channel 03:43 Distribution intermediaries 04:22 Multichannel distribution VIDEO SUMMARY This video is about making decisions on how to distribute a business's products and services. The decisions a business makes about distribution, also referred to as place, need to be consistent with the other elements of the marketing mix, which are product, price, and promotion. The video discusses four key questions that businesses need to consider when making distribution decisions: Where do target customers buy? How do customers buy? To what extent can you sell directly to your customers? To what extent is technology changing the way distribution is organized? The video also talks about distribution channels, which are the flow of a product from production to consumption. There are different stages in a distribution channel, and each intermediary in the channel takes some of the profits and responsibilities of selling the product or service. The video mentions three main types of intermediaries: retailers, wholesalers, and distributors. The video concludes by saying that in a separate video, they will discuss multi-channel distribution, which is a way for businesses to use more than one type of arrangement to get their products to customers. |
| Category | Education |
| Tags | tutor2u business | taking the biz | takingthebiz | a level business | a-level business | marketing place | place distribution | marketing mix | marketing strategy | Distribution (Place) Decisions | marketing mix place | extended marketing mix |
