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| Name | How does marketing function at HUL using consumer 'insights' ? |
| Video Uploader | Video From The Quorum |
| Upload Date | This Video Uploaded At 07-02-2020 09:28:10 |
| Video Discription | Described as an MBA in the form of a book, The CEO Factory uncovers the management secrets of one of India's most iconic companies. For six decades Hindustan Unilever has remained among India’s top five most valuable companies. Sharp, entertaining and insightfully written by a director of HUL, this book decodes how this great corporation works – and sheds light on the many factors that go into building a profitable & sustainable business along the way. We sit down with Sudhir Sitapati of Hindustan Unilever, Sajiv Bhikchandani, founder of Naukri.com and Gopal Vittal, CEO, Airtel India in conversation with Chiki Sarkar - to figure out the management secrets that are behind these multiple success stories. |
| Category | People & Blogs |
| Tags | the quorum club | the quorum | quorum | an india of ideas | india of ideas | gopal vittal | chiki Sarkar | Sudhir sitapati | Sanjeev Bikhchandani | the ceo factory | how to be a ceo | ceo machinery | ceo dna | management secrets | how to run a successful business | Indian companies | Indian business | marketing strategies | airtel | hindustan unilever limited | hul | Hindustan limited | unilever limited | unilever | books about ceo | how to be a good ceo | Naukri.com | airtel ceo | marketing approach |
