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| Name | Connecting media channels to get better ROI |
| Video Uploader | Video From McKinsey on Marketing & Sales |
| Upload Date | This Video Uploaded At 09-04-2013 18:25:11 |
| Video Discription | Robert Tas, managing director and head of digital marketing at JP Morgan Chase, explains how it's become obvious that paid advertising owned media, and earned media investments are all connected. The key success factor is being able to deliver on an integrated and consistent customer experience |
| Category | People & Blogs |
| Tags | marketing | sales | advanced analytics | big data | CMO | leadership | multichannel | social media | mobile | consumer behavior | consumer decision journey | ROI | MROI | marketing return on investment | media | paid media | earned media | owned media | McKinsey | customer experience |
