Hellow guys, Welcome to my website, and you are watching The Century of the Self - Part 1: "Happiness Machines". and this vIdeo is uploaded by JustAdamCurtis at 2016-06-20T03:29:43-07:00. We are pramote this video only for entertainment and educational perpose only. So, I hop you like our website.
| Name | The Century of the Self - Part 1: "Happiness Machines" |
| Video Uploader | Video From JustAdamCurtis |
| Upload Date | This Video Uploaded At 20-06-2016 06:29:43 |
| Video Discription | The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today's world. Originally broadcast on 29th April 2002. |
| Category | Education |
| Tags | Education Download MP4 | Education Download MP3 | Education Download MP4 360p | Education Download MP4 480p | Education Download MP4 720p | Education Download MP4 1080p |
