Hellow guys, Welcome to my website, and you are watching Roger Martin's How Strategy Really Works Lecture at ArtCenter. and this vIdeo is uploaded by ArtCenter College of Design at 2013-06-07T11:55:16-07:00. We are pramote this video only for entertainment and educational perpose only. So, I hop you like our website.
| Name | Roger Martin's How Strategy Really Works Lecture at ArtCenter |
| Video Uploader | Video From ArtCenter College of Design |
| Upload Date | This Video Uploaded At 07-06-2013 14:55:16 |
| Video Discription | In March of 2013, ArtCenter hosted a lecture and book signing with Roger Martin, dean of Rotman School of Management at the University of Toronto and co-author of "Playing to Win: How Strategy Really Works" with A.G. Lafley, the former chairman and CEO of Proctor & Gamble. In this video Martin talks about making strategy "simple, fun and effective," and discusses the five choices a company needs to make to have a winning strategy. Martin is also the author of "The Design of Business: Why Design Thinking is the Next Competitive Advantage." The event was presented in association with Live Talks Los Angeles and follows the participation of ArtCenter President Lorne Buchman who interviewed Bill Gross, Idealab CEO and Art Center Trustee, at a Live Talk Los Angeles event in Fall 2012. |
| Category | Nonprofits & Activism |
| Tags | Art Center | Roger Martin | A.G. Lafley | Proctor & Gamble | design | strategy | business | Lorne Buchman | Bill Gross | Idealab | marketing |
