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| Name | The Audience is Active. Uses and Gratifications Theory | Communication theory | edX Series |
| Video Uploader | Video From edX Series |
| Upload Date | This Video Uploaded At 16-04-2021 01:16:51 |
| Video Discription | Welcome to Week 5 of 9 | Communication theory | edX Series We're going to discuss different topics during this course. Evolution of Media Theories- Early Theories of Media Effects, Agenda Setting and Framing, The Medium is the Message. Media Ecology by Marshal McLuhan I, The Medium is the Message. Media Ecology by Marshal McLuhan II, Cultivation Theory, Selective Exposure. As a Way to Reduce Cognitive Dissonance, The Audience is Active. Uses and Gratifications Theory, Applying Theory to Practice- 'Motivations for multi-screening- an exploratory study on motivations and gratifications'. Good luck as you get started, and I hope you enjoy the course! |
| Category | Education |
| Tags | Persuasive Writing | Public Speaking | Gun Control | edX | social learning | free online courses | How to Write an Essay | Thesis Statement | edX Series | Introduction to Rhetoric | Digital Rhetoric | Persuasion | Evolution of Media | Media Effects | Agenda Setting & Framing | Medium is the Message | Media Ecology | Marshal McLuhan | Cultivation Theory | Selective Exposure | Cognitive Dissonance | Gratifications | Motivations for multi-screening | exploratory study | motivations & gratifications |
