Hellow guys, Welcome to my website, and you are watching How to Size Your Addressable Market (TAM, SAM, SOM, top-down vs. bottom-up). and this vIdeo is uploaded by JR Santosdiaz at 2021-10-05T08:30:05-07:00. We are pramote this video only for entertainment and educational perpose only. So, I hop you like our website.
| Name | How to Size Your Addressable Market (TAM, SAM, SOM, top-down vs. bottom-up) |
| Video Uploader | Video From JR Santosdiaz |
| Upload Date | This Video Uploaded At 05-10-2021 11:30:05 |
| Video Discription | Raising capital for your startup requires you to fully understand the size of your market. This video simplifies this process as you start building (and fundraising). Let's go! FREE TEMPLATES: -Total Address Market Spreadsheet: https://docs.google.com/spreadsheets/d/1XipJoOHwaultE4R_QFYzu5-UPHpX4HmkUf3SCZgw9rE/edit?usp=sharing -Google Slide (Market Sizing) for Investor Deck: https://docs.google.com/presentation/d/1kYWZ_devqtaFumKfzX4l8qndG1lTHQ48FdBZbCnycoQ/edit?usp=sharing TIMESTAMPS 0:00 Intro 0:59 What is TAM? 1:19 What is SAM? 1:32 What is SOM? 1:42 Top-down vs bottom-up 2:43 Intro to template 3:23 TAM, SAM, SOM deep-dive 6:29 Investor deck template for the market size 7:52 Conclusion DEFINITIONS: TAM = Total Addressable Market is the total market for your product. So if everyone in the world could buy your product, equaling 100% of the market, regardless of the competition in the market. SAM = Serviceable Available Market is the portion of the market that you can acquire based on a current business model you are adopting. SOM = Serviceable Obtainable Market is the subset of your SAM that you will realistically get to use your product. This is effectively your target market that you will initially try to sell to. IMPORTANT TAKEAWAY Use a bottom-up approach when leveraging TAM, SAM, and SOM. |
| Category | Howto & Style |
| Tags | total addressable market | Serviceable Available Market | Serviceable Obtainable Market | SOM | SAM | TAM | Small and Medium-Sized Businesses | SMB | SMBs | business model | startup | startups | founder | estimating | market size | finance | size | market |
